Marketing Automation

Marketing Automation · Capability

Lead Scoring

Score leads by demographic fit + behavior signals. Hot leads auto-routed to sales; cold leads stay in nurture.. Part of the Marketing module — purpose-built for paper manufacturing operations and integrated with the rest of the Papyrus platform.

Process Flow

How it works.

01Configuretemplate
02Triggerevent
03Generatefrom data
04Validaterules
05Deliverchannels

Key Features

What you get.

Every feature is purpose-built, fully integrated, and audit-ready. No bolt-ons or compromises.

Lead scoring + grading

Cost-per-lead, cost-per-acquisition

Score leads by demographic fit + behavior signals. Hot leads auto-routed to sales; cold leads stay in nurture.

Audit-logged across every state transition with user, timestamp, and delta

Multi-tenant aware — scoped per company and branch

RBAC-protected with field-level access control

In the Product

How it looks.

Papyrus BPApp · Lead Scoringmarketing-automation/lead-scoring

Status

Active

Last activity 2 min ago

Today

142

↑ 12% vs yesterday

SLA

98.7%

Within target

Recent Activity

01
Configuretemplatenow
02
Triggerevent2m ago
03
Generatefrom data4m ago
04
Validaterules6m ago
05
Deliverchannels8m ago

Get Started

See Lead Scoring in your mill.

Book a demo focused on Marketing. We'll walk through lead scoring and the connected workflows.

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